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Articles

Responsive Web Design: Silver bullet for the mobile era?

By Ben Rowland on 04/17/13

Responsive Web Design is a new design and website construction technique for achieving a single web design that works and renders beautifully on any device with any screen size.S ounds pretty good, right? RWD promises that you’ll be able to design, build, and maintain a single website — and that it will look great on desktops, tablets, and smartphones. Does it live up to its promise? Read on to find out! more...

Track and eliminate dead ends on your website

By Ben Rowland on 04/23/12

Since you've already made the commitment to generate content for your website, make sure to take a few extra seconds to regularly analyze its effectiveness. A few minor adjustments can mean the difference between content that pays for itself and dead ends that do not. more...

10 Key Online Social Marketing Tactics

By Ben Rowland on 12/03/09

We now take the web browser for granted. In a matter of years (or perhaps months), we are sure to take social networking sites for granted as well. more...

Open Source or Commercial Software

By Ben Rowland on 07/04/08

Any small business developing a website or web-based application faces the vital decision of which technology platform to use. Most business owners are ill-equipped to make that choice, and it's not their fault: Their trusted advisors will often spin them around with wildly different opinions. more...

Why Flash is a Poor Choice for Websites

By Ben Rowland on 07/03/08

I love Adobe Flash. I love the idea of it. I love that I can get an identical web interface on any platform. I love the power of ActionScript as well. For many designers, Flash is the logical follow-up to mastering Adobe Illustrator®. Importing a web design from Illustrator into Flash is fairly simple. Better yet, you can bypass HTML challenges such as text that stretches your carefully composed designs. more...